The worldwide market for mobile payments will grow to $633.4 billion by 2014, up from $68.7 billion in 2009, according to a new report by Generator Research. Meanwhile, mobile payment users will grow 600 percent, to 490 million in 2014 from 81.3 million last year. Using your phone or your phone number to exchange money is convenient for everyone but especially the “underbanked.” Whether it’s payment dongle Square launching this week, Zong raising $15 million late last month on the strength of its virtual goods business on Facebook, or the fact that my dinner party companions last night settled the bill usingVenmo, mobile payments are finally part of the present rather than the hazy projected future.Looking at the report details by Generator Research reveals a treasure of details for business leaders developing plans in the mobile payments arena:
Figure 1: Mobile Subscribers – Worldwide (In Million, 2009 – 2014F)
Figure 2: Mobile Payment Users and Penetration – Worldwide (2009 – 2014F)
Figure 3: Mobile Payment Users – Regional (In Million, 2009 & 2014F)
Figure 4: Mobile Payment Volumes – Worldwide (In USD Billion, 2009 – 2014F)
Figure 5: Mobile Payment Volumes – Regional (In USD Billion, 2009 & 2014F)
Figure 6: Mobile Payment Volumes – Growth by Region (In Percent, 2009 – 2014F)
Figure 7: Mobile Payment Opportunities for Key Stakeholders
Figure 8: How NFC Payments work
Figure 9: Subscribers with NFC Capable Handsets — Worldwide (In Million, 2009 – 2014F)
Figure 10: Penetration of NFC Devices — Worldwide (In Percent, 2009 – 2014F)
Figure 11: Mobile Payment Users — Worldwide (In Million, 2009 – 2014F)
Figure 12: Mobile Payment Volume — Worldwide (In USD Billion, 2009 – 2014F)
Figure 13: NFC Payment Volume — Worldwide (In USD Billion, 2009 – 2014F)
Figure 14: NFC Payment Volume as a Percentage of Mobile Payment Volume — Worldwide (In
Percent, 2009 – 2014F)
Figure 15: Contactless Mobile Payments Services in Japan
Figure 16: DCMX Users (In Million, June 2009 – December 2009)
Figure 17: Consumer Spending Behaviour for Contactless Payments – Japan (2008)
Figure 18: Contactless Payment Trials on NoWcard Buses for Over-the-Air Ticket Sales to NFC enabled
Handsets by the UK’s Department for Transport
Figure 19: Mobile Payment Volume — The US (In USD Billion, 2009 – 2014F)
Figure 20: Micro-payment Opportunities in the US (In USD Billion, 2009)
Figure 21: Basic Value Chain of Mobile Payments
Figure 22: Bank-centric Model
Figure 23: Bank-centric Model – Benefits and Drawbacks
Figure 24: Collaboration Model
Figure 25: Collaboration Model – Benefits and Drawbacks
Figure 26: Operator-centric Model
Figure 27: Operator-centric Model – Benefits and Drawbacks
Figure 28: Peer-to-Peer Model
Figure 29: Peer-to-Peer Model – Benefits and Drawbacks
Figure 30: M-PESA Users – Kenya (In Million, March 2008 – September 2009)
Figure 31: Monthly P2P Transactions Value – Kenya (In USD Million, March 2008, March 2009 &
September 2009)
Figure 32: DCMX Users (In Million, June 2009 – December 2009)
Figure 33: GCASH Users (In Million, 2007 – 2009)
Figure 34: Apple App Store In-app Payments Model
Figure 35: Application Downloads from Apple’s App Store – Performance in the eighteen months
since launch
Figure 36: Drivers and Inhibitors – Mobile Ticketing and Coupons
Figure 37: Major Business Deals and Partnerships – Mobiqa
Figure 38: Major Business Deals and Partnerships – NeoMedia Technologies
Figure 39: Major Business Deals and Partnerships – Cellfire
Figure 40: Mobile Ticketing and Coupons Users — Worldwide (In Million, 2009 – 2014F)
Figure 41: Mobile Ticketing and Coupons Volume — Worldwide (In USD Billion, 2009 – 2014F)
Figure 42: Basic Value Chain of Mobile Ticketing
Figure 43: Mobile Ticketing – Business Model I
Figure 44: Mobile Ticketing – Business Model II
Figure 45: Basic Value Chain of Mobile Coupons
Figure 46: Mobile Coupons – Pay per Redemption Business Model
Figure 47: Increase in Revenue of Go North East (In GBP Million, 2006 – 2009)
Figure 48: Go North East’s Contribution to Go-Ahead’s Bus Revenue (In Percent, 2005 – 2009)
Figure 49: Benefits of Planet Funk’s mobile coupons campaign
Figure 50: Mobile Payment Volumes – Regional (In USD Billion, 2009)
LIST OF TABLES
Table 1: Regional Break-out of Mobile Payment Users (In Million, 2009 – 2014F)
Table 2: Regional Break-out of Mobile Payment Volume (In USD Billion, 2009 – 2014F)
Table 3: Regional Drivers – An Overview
Table 4: Challenges for Different Mobile Payment Platforms
Table 5: Assessment of Challenges for Different Mobile Payment Platforms
Table 6: Regional Challenges – An Overview
Table 7: Comparison of Mobile Payments Business Models
Table 8: Top Applications with In-app Payments available from Apple’s App Store (November 2009)
Table 9: Opportunities and Benefits of Mobile Ticketing and Coupons for Stakeholders
If you'd like to explore these ideas further with me and make sure that your company is ready for this next wave of business intelligence, please contact me directly. I look forward to connecting with you!
Alan Wunsche
alan@wunsche.com
P.S. Have we connected yet on Twitter? You can follow me at www.twitter.com/AlanWunsche
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